Like dropping a pebble into a pool, the actions you take every day to make the world a healthy place ripple out into your communities. Bloom’s logo is an illustration of the interconnectedness of our relationships with one another and our surroundings.

It’s also a wi-fi symbol on its side, signifying peer-to-peer relationships for sharing wisdom and resources together.

We don’t have an app yet, but eventually there will be a touchable Tracer icon, beckoning you to press the Bloom button to play a real-life story and watch it come to life around you. Everything about Bloom’s “brand” presence is designed to connect you with communities in real life who are making our towns and the planet more wonderful, nurturing places to be.

Stay tuned to read about our process of designing the logo!