It was the second day of hearing the motors of chainsaws chugging that Susan McMillan realised she had to make a decision…

“Do I intervene and stop the illegal logging happening next door, or do I let it slide?”

With a brave voice, she shouted loudly through treeline,  “I’m calling the police!”
Fortunately, the chain-sawing stopped without confrontation, and never returned.

This incident inspired Susan to use her “Protect Our Waters” skills to share with the local community the importance of trees to the local watershed. Many trees had been cut down in Nicoya Peninsula, Costa Rica. The region now experiences the drier weather patterns that come with the impact of deforestation.

Susan teamed up with Janine Jordan from Green Wave Enterprises (and a Bloom Chapter Lead), and together they wrote an open letter to the neighbours about the crucial role trees play in the ecosystem. This was surprisingly well received, creating a conversation point for the neighbourhood. Local realtors read the letter and showed their interest as well.

Seeing an opportunity, Susan and Janine organised a meeting specifically for realtors so they could share more information about why trees add value to property. This deeper understanding within the property industry will go a long way to protect the local environment. The shared letter on Facebook received over 500 hits (which is massive for this small rural community). Enough money has been gathered together to create 3 large road sign posters to bring more attention to the habitat and tree removal. The open letter has also galvanised local environmental enthusiasts who are now starting to come together, creating a website and Facebook community to stay in touch.

So much positive change happening, stemming from one brave decision to speak up and make a difference! This is a great example of the impact we can have in our neighbourhood, local community and ecosystem if we take steps to educate and engage people around ecological restoration and the goals of regenerative culture.

If you want to find out about our Local Bloom Chapters and how they work, head here.


Nicoya Peninsula – where toucans thrive and people live longer, healthier lives.